This book is a eye-opener into the dark, scary side of Surveillance Capitalism (SC). SC is the 2014 name of Prof. Soshana Zuboff's pioneering work on a new concept that involves the secret data capture and misuse of our personal, private online experiences by tech giants like Google, Amazon, Microsoft, and Apple. It must be actively resisted, according to Prof. Zuboff. Unchecked, it will be detrimental to the future of mankind. Read this book to discover why SC is dangerous!