@WhoWhatWearUK

Who What Wear UK | Your download on what matters in fashion.

Website: www.whowhatwear.co.uk

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Thanks to Alexa, I just found my new favourite It bag—and it's only £15! Click through for more.

There's a tactical way to shop at Zara like a pro, and our editors say it's all about avoiding 6 key items. Click through for more.

My IG feed is full of this print trend, and I'm here for it. Click through to get acquainted with gingham's older sis.

We're still not over THOSE Chanel boots. Click through for this and more iconic film outfits we'll never stop thinking about.

Chanel beauty is, basically, heaven in monochrome packaging. Click through for the brand's top-selling products that every fanatic deserves to own.

Want to know what the coolest women on Instagram are wearing? Click through to shop the best high-street buys they've found this month.

Just because the weather is grey, doesn't mean your outfits have to be. Click through for 16 looks that will bring all the spring feels.

Click through to find the best shoe options to wear with your baggy jeans this winter.

2021's easiest trend is probably already sitting in the back of your closet. Click through to discover the best ways to wear it this year.

Click through for the products we swear by to give thin hair Margot Robbie-levels of va-va-volume.

Click through to shop our favourite affordable homewares buys from the high-street.

The '70s called, and they want their jeans back. Tap the link in bio to see how French women are embracing flares for spring.

We consulted three interiors experts to understand the most-important homewares trends of 2021.

From forest green to rust orange and teal blue, click through for the contemporary homewares colour trends we're loving for 2021.

From forest green to rust orange and teal blue, click through for the contemporary homewares colour trends we're loving for 2021.

Do you know what's better than being on-trend? Looking timeless. Click through for our guide on how to do just that on a shoestring budget.

Do you know what's better than being on-trend? Looking timeless. Click through for our guide on how to do just that on a shoestring budget.

Like H&M but want something a little more… unique? We have some alternative stores waiting for you. Click through to discover them now.

Mirror, mirror on the wall, which is the most Instagrammable of them all? Click through for 4 trending mirrors I'm currently coveting thanks to IG.

You'd be hardpressed to bypass a park, coffee shop or supermarket right now and not see this look. Click through for the outfit formula that's become 2021's lockdown uniform.

From Katie Holmes to Hailey Bieber, VB and more, this year celebrities are leaving their skinny jeans at home and opting for relaxed, wide-leg iterations instead.

From knit cardigans to wide trousers, click through for the H&M items we think will dominate in 2021.

Click through for the three cosy coat trends I'm recommending to my friends this winter, including this shearling style.

Step aside, subtlety. From statement stripes to checkerboard patterns, click through for all the head-turning prints I'm trying this year.

You'd be hardpressed to bypass a park, coffee shop or supermarket right now and not see this look. Click through for the outfit formula that's become 2021's lockdown uniform.

Like H&M but want something a little more… unique? We have some alternative stores waiting for you. Click through to discover them now.

From Katie Holmes to Hailey Bieber, VB and more, this year celebrities are leaving their skinny jeans at home and opting for relaxed, wide-leg iterations instead.

From clogs to relaxed trousers, click through for seven 2021 trends that already have the Olsen tick of approval.

Mirror, mirror on the wall, which is the most Instagrammable of them all? Click through for 4 trending mirrors I'm currently coveting thanks to IG.

Do you know what's better than being on-trend? Looking timeless. Click through for our guide on how to do just that on a shoestring budget.

We consulted two hairstylists on the best haircuts to make you look and feel more youthful. Click through for all the answers.

We've scrolled through Zara Home, Marks and Spencer and H&M Home to bring you an edit of the best interiors available. Click through for more.

From twisty candles to shell shapes and the Insta-famous venus bust, click through for the trending candles we've seen all over social media.

From affordable artwork to 50 shades of green, click through to see the homewares buys our shopping editor is loving for 2021.

From affordable artwork to 50 shades of green, click through to see the homewares buys our shopping editor is loving for 2021.

From Etsy to Zara Home, H&M and more, click through for the affordable homeware that I've saved on Instagram this month.

With many of us now working from home, there's never been a better time to make your home feel a little more, well, homely. So to get you started, I've rounded up some of the best affordable interior brands to look up this season.

From pixie cuts to short bobs, click through for all of the expert advice and inspiration that you might need if you’re over 50 and considering going short with your hair.

Melissa Meyers shares her favourite hair products to keep strands thick and beautifully shiny, plus a few of her other secrets for gorgeous hair at any age.

Second-skin top? House shoes? Checkerboard prints? Tick, tick, tick! Click through for the affordable, under £80 trends set to dominate 2021.

This year, we've found ourselves obsessed with home interiors, and know you have too! That's why we've selected the best pieces from Zara, Arket and H&M.

In need of a fashion pick-me-up? Click through for outfit ideas to wear in January when you are completely over your wardrobe

This year, we've found ourselves obsessed with home interiors, and know you have too! That's why we've selected the best pieces from Zara, Arket and H&M.

While we often think of Princess Diana's style as timeless, the royal did have a penchant for embracing bold trends...like vibrant check trousers for example. Click through to read about this and more 2021 trending items that Princess Diana wore first.

Instead of feeling stuck in a style rut, we've come to the rescue with expert tricks on how to not look boring when you find yourself wearing the same clothes on repeat.

Second-skin top? House shoes? Checkerboard prints? Tick, tick, tick! Click through for the affordable, under £80 trends set to dominate 2021.

From pastel yellow to pale blue, these are the joyful colour trends we are seeing for Spring/Summer 2021, and you can wear them right now.

From grown-up glitter to minimalist Japanese-inspired manicures, click through for all the nail trends you can expect to see in 2021.

Now that we're staying home more often, we'll find any excuse to update our space. With this in mind, click through for the Arket homeware buys we've seen in the coolest homes.

Chic girls across the world have always turned to winter-white outfits—tap the link in bio for 7 looks that will lure you away from that black coat today.

Katie Holmes's outfits were undeniably some of the most chronicled of 2020. Why? Her casual capsule wardrobe was the year's mood in a fashionable nutshell.

By the time January rolls around, many of us are watching our budgets thanks to the December splurge. That's why we've made a list of simple outfit formulas you can create without spending any money.

They say true style is ageless, and we couldn't agree more. Click through for 6 trends that prove just that.

If you haven't heard of Aïde Sané, please allow us to introduce you. This French influencer is the ultimate minimalist with a knack for finding the most expensive-looking items on the high street. Click through to shop her winter favourites from H&M, Arket, Mango and more.

Between the must-have knitwear, expensive-looking boots and chic co-ords, H&M certainly excelled this year. Click through for the top-selling H&M products we loved in 2020.

It will definitely be a different kind of New Year's this year, but click through for 46 Princess Diana party looks that just might inspire you to still dress up.

2021 trends that also happen to be affordable? Sign us up! Click through for all the styles we think will sell out next year.

When it comes to jewellery, it's always best to do your research. That's why we've put together a 101 guide to shopping fine jewels. Click through for more.

This £35 And Other Stories knit barely ever stays in stock. Click through to shop it before it sells out (yet again).

Happy Birthday to the ultimate boho babe, Sienna Miller. Click through to take a trip down memory lane with some of the star's best looks.

Skinny jeans are the denim trend that just won't retire. Click through for all the ways we plan to wear them in 2021.

Whether you're rearranging your look for a postponed ceremony or just looking for inspiration for TBC nuptials, click through for everything you need to know about the biggest bridal trends for 2021.

Our US senior editor has lived in some of the world's most fashionable cities (New York and Paris included!). Click through for the wardrobe essentials she's inspired to wear thanks to each location.

From Zara's playful take on embroidery to & Other Stories's focus on collars, and Arket's polished minimalism, click through to see the very best knitwear from the three affordable shopping hotspots.

From dresses to accessories, click through to read the nine rules for what to wear to a wedding when you're just not sure.

We've cracked the code on the key to an expensive-looking winter wardrobe. Click through for the colours that are worth investing in.

From the 1940s glamour of Netflix's Hollywood to the Insta-sensation that was Normal People, click through to take a look back at all the best TV fashion moments of 2020.

From Crocs to built-in G-strings, there have been a lot of OTT trends to take stock of this year. But with 2021 on its way, we're championing the 'anti-trends' that will never go out of style.

Want to know what trends fashion buyers are actually excited about for 2021? We spoke to the top insiders from Net-a-Porter, Harrods, Harvey Nics and more to find out what's on their lists for the New Year. Click through for more.

There are few brands that can say that almost every dress they design becomes a trending item amongst influencers, but Ganni can certainly make that claim to fame. Click through for all the winter dresses we love by the cult Scandi brand.

Sure we love practical neutral tones just as much as everyone else, but sometimes our fashion-forward hearts yearn for something more. Click through for five statement looks that will make you feel fabulous this winter.

No need to wait for Boxing Day this year, Zara has just started its end of year sale early. Click through to shop all the best bits.

Between Prada's new It-bag and Khaite's perfect LBD, our Editor in Chief has chronicled the new-in buys she's going to love forever. Click through to see more.

From leather trenches to quilted puffers and faux fur trims, click through for the coat trends we know will be everywhere in 2021.

From Crocs to built-in G-strings, there have been a lot of OTT trends to take stock of this year. But with 2021 on its way, we're championing the 'anti-trends' that will never go out of style.

From the 1940s glamour of Netflix's Hollywood to the Insta-sensation that was Normal People, click through to take a look back at all the best TV fashion moments of 2020.

With the temperatures dropping we have winter buys on our mind, so we shopped out an edit of the best buys from Mango, H&M and Monki. Click through for more.

You've heard of the Dad sneaker and the Dad shirt, but what about the Dad jacket? Click through to read about how the most practical brand became the ultimate fashion status symbol in 2020.

Want to know what trends fashion buyers are actually excited about for 2021? We spoke to the top insiders from Net-a-Porter, Harrods, Harvey Nics and more to find out what's on their lists for the New Year. Click through for more.

Leggings have acquired newfound importance in 2020, so we've tracked down the most flattering pairs.

From Meghan Markle to Beyonce, click through for the affordable, super hydrating balm celebrities swear by.

From Molly Goddard to Christopher John Rodgers, there are five designers that really stand out for creating the happiest clothes you can imagine—click through to see the mood-boosting brands we love.

We've already uncovered 2021's It jeans. Click through for the style you're bound to start seeing everywhere.

To help provide serious inspo for the year ahead, I caught up with some of the best stylists and colourists out there to get their predictions on the hair colour trends that will be everywhere next year.

We delved into the collections of the most important names in the luxury world to find out which bags will be trending in 2021. Click through to find out.

This year has been tough, but here at Who What Wear, we like to look for the silver lining, so click through for a few of 2020's biggest fashion success stories.

Practically omnipresent across Instagram, we've seen Stand Studio's Nino faux fur coat on more influencers than we can count. Click through to shop the item now.

I asked nine fashion girls what their absolute favourite, desert-island, can't-live-without beauty products were. This is what they said…

From cowboy boots to pie crust–collared dresses, click through to see our fashion editor's vintage faves.

We asked nine jewellers about the biggest engagement ring trends coming up for 2021, and there were five key styles they all loved.

If you love H&M Home, we've tracked down 13 other affordable interiors brands you're sure to adore just as much. Click through to see our top secret decor brands.

From her dreamy tweed blazers to her designer handbags, there's a reason we love following Bettina Looney on Instagram: she provides us with some much-needed escapism. For this month's Best Wardrobes in Britain, Bettina gave us an inside look at her colour-coordinated closet and all we can say is WOW.

With the temperatures dropping we have winter buys on our mind, so we shopped out an edit of the best buys from Mango, H&M and Monki.

For an NYE spent on the sofa, we suggest clicking through for 9 fun outfits that will bring the party to you.

Whether you plan to dress up, dress down or use Cameron Diaz in The Holiday as your muse, we've found 9 perfect Christmas day outfit ideas, no matter your dress code.

From chunky knit dresses to patterned styles, we've found four simple (and warm) ways to wear a mini dress in the winter.

Nine no-brainer outfit ideas that work for low-key December plans but are interesting enough to still give the impression that you've got dressed up a little.

Whether you want to embrace long, tousled or voluminous, bouncy bangs, click through for 20 curtain fringe styles that will provide all of the 2021 hair inspo you need.

From luxury makeup and cosmetic to cult haircare, we've found 26 British beauty brands to celebrate before this year is through.

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